- It increases your organic search engine efforts. Business who’ve blogged five times in the last seven days will get 6.9 times more search traffic.
- It establishes you as an expert in your field.
- It ‘humanizes’ your business. Blogging allows customers to learn about your business’s personal side, which is significant in building relationships with potential clients.
- It is an excellent tool to build a positive brand name recognition and familiarity.