Recently we posted how Quality Score impacts your ad’s position.
This video goes a little more in-depth on the considerations that comprise your company’s Quality Score.
Lisa Barone of Small Business Trends lists the six things that are absolutely necessary for a small business’s website.
- Inuitive Navigation. Don’t make it difficult for your customers to see all you have to offer. Keep your website recognizable and simple.
- Sticky Content. What is sticky content? Anything that makes your site unique and lures your them in further. An example of this could be downloadable content or blog posts. It is important to highlight this feature, so the attention is drawn to what you deem are your business’s best qualities.
- A Blog. Barone states, “Your blog is your company voice and what gives your company a personality.”
- Your Address, Phone Number & Contact Information. You want to make sure your potential client have many outlets to get in touch with you.
- Reviews. It establishes credibility and helps reduce risk for potential customers.
- Calls to Action. Take away distractions so customers know exactly what you want them to do whether it is to buy something or to sign up for a newsletter. Make sure your objective is clear.
Most people are aware that bidding is an important part of where your Google Ad ranks. But, did you know that your Quality Score is actually equally, if not more important? Your Quality Score is determined by your keyword’s click-through rate, relevance of your ad’s text, historical keyword performance and other relevancy factors. In the video below, the Google’s Chief Economist explains how a high quality score can impact your ad’s position.
Bragging is a great way to attract potential customers and encourage them to purchase your product or service. If done correctly, bragging creates:
- Perceived Value: By bragging that your product or service is of value, customers are more enticed to purchase from you.
- Credibility: Simply bragging, though, often isn’t enough to convince your potential clients that they should choose you over the competition. By bragging about your certifications or experience, customers will begin to believe the perceived value you’ve projected.
- Risk Reduction: By creating a strong creditability, customers will think their purchase is less of a risk. Customers are more likely to follow through with purchases when they have less doubt about the business or product.
It is important, though, that your bragging is both legal and subtle. Claiming that you are the “best” or “#1” can often lead to trouble if it is not supported with third party data. Also, if you are too overt, potential customers might interpret your bragging as fictitious. So, if you choose to use bragging as a marketing tactic, make sure that is believable and factual.
- Putting urgency over understanding your target market. Many small businesses focus more on getting the website up, instead of taking the time to tailor it towards their target audience.
- The Design is too busy or flashy. In order to be successful on the internet, the focus needs to be on marketing the website – not a flashy design. Also, flashy websites are difficult to navigate on mobile phones and tablets.
- No clear call to action. It is important to give your web site visitors direction. If you would like your website visitors to do a specific action, let them know, while also instilling a sense of urgency.
- Paying too little or too much. It is important to find a web design company that understands you, your product, and your standard of quality.
- Stale, out-of-date content. It is important to update your website and business blog fairly often. Lack of updates may make customers assume you’re no longer in business.
- Trying to target everyone. It’s important to best figure out your most frequent users and focus on creating the best possible experience for them. By trying to please all potential customers, you are more likely to please none.
- Taking the DIY route. Don’t allow your customer to make assumptions about your business because of a poorly designed website. First impressions are more important than you may believe.