Small businesses know it is critical to have a Facebook and Twitter social media presence. Depending on your industry, however, it is almost more important to have a Pinterest. Pinterest is a photo sharing social media site that has accumulated over 14.9 million unique users as of July 2012. It is also currently the third most popular social media site, and is extremely popular among women. If your small business produces “photogenic” products, take the time to explore Pinterest as an effective marketing tool.

Pinerly provides some great basic tips for Pinterest: