- Putting urgency over understanding your target market. Many small businesses focus more on getting the website up, instead of taking the time to tailor it towards their target audience.
- The Design is too busy or flashy. In order to be successful on the internet, the focus needs to be on marketing the website – not a flashy design. Also, flashy websites are difficult to navigate on mobile phones and tablets.
- No clear call to action. It is important to give your web site visitors direction. If you would like your website visitors to do a specific action, let them know, while also instilling a sense of urgency.
- Paying too little or too much. It is important to find a web design company that understands you, your product, and your standard of quality.
- Stale, out-of-date content. It is important to update your website and business blog fairly often. Lack of updates may make customers assume you’re no longer in business.
- Trying to target everyone. It’s important to best figure out your most frequent users and focus on creating the best possible experience for them. By trying to please all potential customers, you are more likely to please none.
- Taking the DIY route. Don’t allow your customer to make assumptions about your business because of a poorly designed website. First impressions are more important than you may believe.
This article is great for explaining and graphically illustrating the reasons why your small business needs social media. http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/
Contact us today to discuss your business’s social media needs!
For a small business, it is critical to utilize Search Engine Optimization. SEO encourages traffic to your website by ranking higher in Google, Yahoo!, or Bing searches. It is important, however, to have a balance between SEO and readable content. Potential customers want to see visuals alongside text. By balancing these two elements, your website can serve as an excellent advertisement for your small business.
It is important to vary your business’s social media posts according to a recent study by marketing firm, Perfomics. Customers are shown to engage more with visuals than that do with just text. Try to use all of your social media’s post options a week to spark retweets, likes, shares, and comments.
- It increases your organic search engine efforts. Business who’ve blogged five times in the last seven days will get 6.9 times more search traffic.
- It establishes you as an expert in your field.
- It ‘humanizes’ your business. Blogging allows customers to learn about your business’s personal side, which is significant in building relationships with potential clients.
- It is an excellent tool to build a positive brand name recognition and familiarity.
This picture helps illustrate the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
SEO and SEM are terms that are often confused. Though both involve search engines like: Google, Yahoo!, and Bing, SEO and SEM are quite different. SEO requires planting keywords, or otherwise developing a website so it will appear higher on a particular search result list. By being closer to the top of the list, your website will generate higher traffic.
SEM, unlike SEO, is paid advertising. Your business’s ad placement depends on your bid for that keyword. The top bidder for each specific keyword will get the top ad spot associated with search results for that term. SEM is also associated with pay-per-click (PPC). This means that your business only pays for the clicks it receives on its search engine ad. Though there are a lot of cost components, SEM is a strong marketing technique. Finding the right SEM budget for your small business is key in creating an ad campaign that is both effective and economical.