Where does your Google Ad rank?

Most people are aware that bidding is an important part of where your Google Ad ranks. But, did you know that your Quality Score is actually equally, if not more important? Your Quality Score is determined by your keyword’s click-through rate, relevance of your ad’s text, historical keyword performance and other relevancy factors. In the video below, the Google’s Chief Economist explains how a high quality score can impact your ad’s position.