Inbound vs. Outbound Marketing

Today you have to provide the potential customer some sort of value to gain their attention. Old marketing ways of direct mail, cold calling, and spam, are often ignored. By marketing through 2-way communication, in which is company provides valuable information for the client, your marketing will not only be more effective, but also more affordable. This infographic explains all the reasons why companies should shift towards inbound marketing efforts.

Today you have to provide the potential customer some sort of value to gain their attention. Old marketing ways of direct mail, cold calling, and spam, are often ignored. By marketing through 2-way communication, in which is company provides valuable information for the client, your marketing will not only be more effective, but also more affordable. This infographic explains all the reasons why companies should shift towards inbound marketing efforts.

Pinterest

Small businesses know it is critical to have a Facebook and Twitter social media presence. Depending on your industry, however, it is almost more important to have a Pinterest. Pinterest is a photo sharing social media site that has accumulated over 14.9 million unique users as of July 2012. It is also currently the third most popular social media site, and is extremely popular among women. If your small business produces “photogenic” products, take the time to explore Pinterest as an effective marketing tool.

Pinerly provides some great basic tips for Pinterest:

http://www.socialmediaexaminer.com/tag/pinterest/

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